Family Land Stewardship
Fifth-Generation Family Farming and Ranching
TeXas Soil Sisters
Crystal and Johanna Nuding are 5th generation family members of a working Texas cattle ranch founded in 1887.
And if a Texas Heritage Ranch family's best option for helping the next generation is selling the land section by section to hunting enthusiasts and weekend cowboys, then Texas farming and ranching has a problem.
TX Soil Sisters is currently building relationships on the federal, state, and county levels and has outlined the challenges we've witnessed and available paths to a course correction beneficial for our planet, the State of Texas, our farming/ranching communities, and the families like ours looking for profitable solutions to sustain our heritage and way of life.
Meet the Sisters
-
Founder
Johanna Nuding is a fifth-generation land steward, a seasoned solution facilitator, and strategic communicator who helps organizations drive business growth through the power of storytelling. With more than 25 years of experience across media, marketing, and sales, she brings a unique blend of creativity and insight to every engagement.
Johanna serves on the USDA NRCS STAC subcommittees on grazing and agronomy. She’s an active member of the Farm and Ranch Freedom Alliance (FARFA). And she serves on the Lockhart ISD ag advisory committee.
Johanna earned her Bachelor of Arts in Mass Communications and Broadcast Journalism from Midwestern State University, graduating with honors. Her career began in national and local radio sales, where she developed a strong foundation in audience engagement and revenue strategy. She went on to expand her expertise across diverse industries, including professional sports, media, real estate, cannabis/hemp, and live-event and lifestyle tours, where she helped build and execute impactful sales and customer-engagement programs.
Over the past decade, Johanna has focused on serving corporate clients as a freelance marketing strategist, specializing in edutainment podcast development and production. She leverages this medium as a powerful brand-building tool, helping both freelance podcasters and organizations connect authentically with their audience while delivering value-driven content.
Her podcast portfolio includes: Casually Baked,The Patient Physician, Garden Society | The Podcast, Cannabis Breeders Network, Relevant Experience, and of course, Soil Sisters.
-
Co-FounderCrystal Nuding is a fifth-generation land steward who teaches sustainable living in life and in agriculture. She’s a student of Dr. Elaine Ingham’s Soil Food Web school. Crystal has served as a SCORE small business mentor for the Austin-area chapter. And she currently serves on the USDA NRCS STAC subcommittees on urban ag, grazing and agronomy. She is also an active member of Farm and Ranch Freedom Alliance (FARFA) and serves on the Lockhart ISD ag advisory committee.
With Crystal’s guidance you'll discover the steps most in alignment with your goals and dreams and begin taking your own inspired steps toward getting you there.
The Future of Farming
Gabe Brown joins the potcast to offer us insights into reshaping the future of agriculture in our own communities. We talk about shifting into a mindset of stewardship and getting buy-in from family and community. We discuss the financial opportunities of regenerative agriculture and the cost-savings of working with nature. Gabe explains the flaws of conventional soil tests and offers alternative solutions, real world examples, educational resources, and insights into some of the projects his consultancy is rolling out at Understanding Ag.
