Rooted in Texas: Aaron Owens’ Trail to Tejas Tonic

TX Soil Sisters with Aaron Owens at his farm in Dripping Springs, TX. Aaron is the founder of Tejas Hemp and Tejas Tonic, a Texas-based company that produces hemp-infused beverages.

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Hi, y’all! Johanna here from the TX Soil Sisters.

(Podcast media player below w/ links to things we talk about. Or skip my fluff and listen here.)

In this podcast discussion, We crack open the official beverage of the TX Soil Sisters with Aaron Owens, a longtime goat and cattle rancher, innovator in the Texas hemp industry and the creator of Tejas Tonic.

Back in November, Crystal, Dionne, and I stopped off for a visit with Aaron at his farm in Dripping Springs. Aaron is the first person I met in the Texas hemp industry when I moved home from California in 2022.

Aaron Owens, founder of Tejas Tonic | Connect on Social: @drinktejastonic

On the podcast, we discuss Aaron’s West Texas roots and the challenges and opportunities in the Texas hemp market. Aaron details his journey from cowboying and ranching in West Texas to farming and building a hemp-derived beverage business. The conversation covers the importance of genetics in agriculture, the complexities of the hemp and cannabis markets, and the legislative landscape affecting hemp farmers and businesses in Texas. Aaron underscores the necessity of banning synthetic cannabinoids while promoting plant-derived THC for the sustainability of local farmers and the hemp industry in Texas.

Prior to founding Tejas Hemp in 2017, Owens’ focused on agriculture, ranching goats and cattle in West Texas for about 15 years. His pivot into the hemp industry was driven by his passion for cannabis and his desire to participate legally in the business without leaving Texas. Tejas Tonic is produced using organically farmed hemp from the Texas Hill Country, specifically from farms in Dripping Springs and Luckenbach, Texas. And Tejas Tonic is the official beverage of the Soil Sisters podcast.

When you buy Tejas Tonic you’re supporting a Texas farm that's vertically integrated into Texas-made products. Enjoy 15% off Tejas Tonic w/ code: SISTERS 💰

Tejas Tonic, is a sparkling seltzer that contains 25mg of CBD and 5mg of THC per can. It is available in multiple flavors, including Natural Lime, Agarita Berry, and Frio Mango. Tejas Tonic is marketed as a natural, sugar-free, zero calorie, tasty alternative to alcohol that can help with relaxation and stress relief without the hangover.

Happy farming and healthy living, y’all!

Love,

Jo (and Crystal) ❤️

P.S. Please support the Soil Sisters by shopping with our sponsors. That’s the friend economy in action! 🙌

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@tejastonic - The official beverage of the TX Soil Sisters ✨

Serving up creative spirits for creative spirits. The hemp for this blissful bevvy is organically farmed in the Texas Hill Country. Enjoy 15% off Tejas Tonic w/ code: SISTERS 💰

⚡️ @b_pelectric - The Soil Sisters Podcast is powered by B&P Electric ⚡️

Whether you’re building, remodeling, installing low-voltage landscape lighting, or in need of an inspection. B&P is your central Texas electrical contractor. Tell ‘em the Soil Sisters sent you. 😎


listen to the Podcast

Time Stamps and Links

Enjoy 15% off Tejas Tonic w/ code: SISTERS

Connect with the new @drinktejastonic on Instagram.

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00:00 Welcome to Soil Sisters Podcast

00:34 Meet Aaron Owens, founder of Tejas Tonic and Tejas Hemp

03:01 West Texas Beginnings

05:17 Ranching and Cowboying Adventures

11:00 The Business of Livestock

19:57 Transition to Tejas Tonic

26:29 Challenges in the Hemp Industry

37:27 Innovations in CBD Beverages

40:48 Understanding Cannabis Nuances

41:14 Cannabinoids and Terpenes Explained

43:45 Consumption Methods: Smoking vs. Edibles vs. Drinks

46:25 Legal Aspects of Hemp and THC Products in Texas

53:45 Hemp as a Sustainable Agricultural Resource

55:42 Challenges and Opportunities in Hemp Farming

59:14 The Future of Hemp Legislation in Texas - Get Involved!

01:11:38 Marketing and Distribution of Hemp Products

01:16:42 Where to get Tejas Tonic, Gummies, and Swag

Crys and D at Tejas Hemp HQ

TX Soil Sisters at Tejas Hemp HQ

Jo, Aaron, and Crystal at Texas Hemp Summit 2024


Soil Sisters Radio Hour on KLKT 107.9, Radio Lockhart

If you live in Lockhart, you can catch the Soil Sisters Radio Hour live each WEDNESDAY from 5-6p on KLKT 107.9. If you don’t, listen to the livestream at KLKT.org.

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