Building a Farm-to-Consumer Regenerative Grocery Business

Hi, y’all! Johanna here from the TX Soil Sisters.

(The podcast media player is below w/ links to things we talk about. Or listen here.) This podcast conversation was recorded on April 17, 2026.

How do you build a responsible local food system that actually works at scale?

Stephanie Scherzer, Farmhouse Delivery_Photo credit_ Laura Hajar

Stephanie Scherzer, founder of Farmhouse Delivery

Visit Farmhouse Delivery at farmhousedelivery.com and celebrate your initiation into this local food movement by using the code SoilSisters15 for 15% off your first order.

Connect on social media: @FarmhouseDelivery | @sscherzer

On this Soil Sisters podcast, hear from Stephanie Scherzer, founder of Farmhouse Delivery, about building local food systems and making regeneratively grown, sustainably raised food more accessible through better distribution.

Scherzer shares how her background at The Natural Gardener and her work transforming a dumped East Austin property into Rain Lily Farm led to launching Farmhouse Delivery in 2009, which has partnered with 250+ Texas producers and reinvested about $20 million into the local food economy.

We discuss farmer relationships, seasonal eating, vetting standards (including feed and no GMOs/seed oils), challenges of scaling sourcing and logistics, the pandemic growth surge, and how Farmhouse’s scratch kitchen, meal kits, and low-waste packaging help reduce waste while teaching people to cook.

🎧 In this episode:

  • Regenerative farming and sourcing standards

  • Clean animal feed and no seed oils

  • Reducing food waste through meal kits and scratch cooking

  • Seasonal eating and food freshness

  • Farmer relationships and fair pricing

  • Local grocery logistics and delivery challenges

  • How consumer habits changed after 2020

Plus: surprising Texas-grown crops, produce storage tips, prepared meals, and a SoilSisters15 discount code for first-time orders.

Happy farming and healthy living, y’all.

Jo (and Crystal) ❀️

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LISTEN TO THE PODCAST HERE:

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Time Stamps & Links

00:00 Welcome to Soil Sisters Podcast

00:35 Meet Stephanie Scherzer

02:00 Why Farmhouse Delivery Exists

03:24 Natural Gardener Roots

04:54 Building Rain Lily Farm

06:58 Finding Farmers and Planning Crops

09:11 From CSA to Meal Kits

11:12 Sourcing Shifts After 2020

13:54 Animal Feed and Clean Meat

16:35 Food Miles and Freshness

19:41 Seasonal Eating and Real Flavor

22:58 Kitchen Convenience Done Right

25:16 Packaging and Food Waste Strategy

27:10 Teaching Whole-Animal Cooking

29:19 Vetting Farms with Boots on the Ground

30:06 Producer Vetting Process

30:27 Flexible CSA Baskets

31:39 Lowering Barriers to Local Food

33:22 Doorstep Delivery Totes

34:49 Brick and Mortar Plans

36:42 Unexpected Texas Crops

39:49 Texas Grain - Breads, Pastries, and Tortillas

41:22 More Farmhouse Delivery Food Categories

43:11 Produce Storage and Herb Tips

45:42 Prepared Meals and Local Impact

48:58 Fair Pricing for Farmers

52:13 SoilSisters15 Discount Code at FarmhouseDelivery.com


Grocery By the Numbers


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Family Farming and Ranching in Texas: NRCS, Regenerative Agriculture and Conservation with Kristy Oates